Align your career with your purpose.
The Philosophy.
The name Fulfillment Project reflects our belief that a meaningful life comes from more than getting by—it’s about work that truly matters.
This idea traces back to Sigmund Freud, the founder of psychoanalysis. In a 1930 letter to Princess Marie Bonaparte, he famously wrote:
“Lieben und arbeiten, arbeiten und lieben — das ist die ganze Lehre.”
(“To love and to work, work and to love — that is all there is.”)
While Freud included both love and work, Fulfillment Project focuses on the second pillar: meaningful, productive work. We believe that when you engage in work that aligns with your values, challenges you to grow, and allows you to contribute to something bigger than yourself, you’re on the path to a fulfilling life.
We all know love is important. Our relationships often feel like the heart of life’s meaning. We live for our children, our partners, our friends. We cherish quality time with the people we care about most. But work? Work is usually seen as a necessary evil—something to endure so we can afford the life we actually want to live.
It doesn’t have to be that way.
When your career aligns with your values, challenges you to grow, and allows you to contribute to something bigger than yourself, it stops being a drain and starts being a source of energy, pride, and purpose.
Our mission is to guide you toward purpose—not just productivity. It’s not about climbing ladders or ticking boxes. It’s about creating a career that reflects who you are, fuels your passions, and gives you a sense of direction.
So what is fulfillment?
Fulfillment is the experience of deep satisfaction, meaning, and alignment. It’s what happens when your inner life and outer work match—when you’re pursuing what’s important to you and making an impact you can be proud of.
Whether you feel stuck, disconnected, or uncertain about your next step, Fulfillment Project exists to help you create a career (and a life) that works for you.
Meet your coach
Joseph M. Sirianni, M.Ed.
What makes me qualified to be your coach?
Well, I do have the degrees. A Bachelor’s in Political Science and a Master of Education (M.Ed.) in Clinical Mental Health Counseling. I’ve worked with people from all walks of life to help them move forward, shift mindsets, and find clarity in their careers, relationships, and personal growth. But if I’m honest, the most powerful credentials I bring are lived experience.
I grew up in small-town Massachusetts and went to a typical liberal arts college. In my twenties, I chased fun, freedom, and identity—drinking a little too much, spending more than I had, traveling, and wondering why I still felt unfulfilled. I followed a tech sales job to New York City, though the truth is I really moved there to “find myself.” That’s where I met my wonderful wife. We rode out the chaos of COVID together and eventually made our way home to Boston.
But a few years ago, something shifted. I hit a wall mentally, emotionally, and professionally. I had built a decade long career in software sales. I was performing at a high level, doing everything I thought I should do to make money and be “successful.” The plan was always to put in the time, hit it big at a pre-IPO start-up, cash out. But deep down, I hated it. The pressure. The politics. The inauthenticity. I felt like I was wearing a mask every day.
Then my wife gave birth to our twin boys, and everything really changed. I couldn’t keep doing something that left me miserable. I didn’t want to raise kids who watched their father slog through life. I owed it to them and to myself to find purpose. So I went into discovery mode. I considered starting a restaurant, opening a daycare, even becoming a firefighter. But eventually, I came back to what had always been there: a deep curiosity about psychology and a genuine desire to understand people. What I truly wanted was to help others.
With my wife’s support, I went back to school, all while working full time, raising two toddlers, and completing a clinical internship to become a psychotherapist. It was the hardest season of my life, but also the most transformative. I started living more authentically, lost weight, worked out more, drank less, ate better (not perfect, but better). And something unexpected happened: my chronic health issues like IBS and back pain started to improve. I literally felt better because I was finally aligned.
Today, I bring all of that to my coaching: the clinical training, yes, but also the realness. I’ve sat on the other side of the screen. I’ve questioned everything. I’ve invested in therapy and coaching myself. What I offer is practical, grounded, and effective—shaped by mentorship, real results, and my own transformation.
I don’t just talk about change—I’ve lived it. I’ll walk with you as your create yours.
Get to Know Me…
I live in Charlestown, MA with my wife and our twin boys.
I’m most at peace by the ocean, especially on Cape Cod or the Islands.
Craziest thing I’ve ever done? Climbed Mount Kilimanjaro.
Hardest thing I’ve ever done? Fatherhood. Also the most rewarding.
Hobbies: baking, running, lifting weights, boating, karaoke, and piano.
Favorite meditation app: The Way
Random Life goals: get my pilot’s license and write a book.
