The name Fulfillment Project reflects the belief that work is part of our identity and fulfillment comes when what we do aligns with who we are.

This idea traces back to Sigmund Freud, the founder of psychoanalysis. In a 1930 letter to Princess Marie Bonaparte, he famously wrote:

“Lieben und arbeiten, arbeiten und lieben — das ist die ganze Lehre.”
(“To love and to work, work and to love — that is all there is.”)

While Freud included both love and work, Fulfillment Project focuses on the second pillar: meaningful, productive work. When we engage in work that aligns with our values, challenges us to grow, and allows us to contribute to something larger than ourselves, we move closer to a truly fulfilling life.

Too often, work is seen as a necessary evil, something to tolerate so we can afford the lives we actually want. Many of us compartmentalize our careers as a means to an end, only to face burnout, frustration, and regret later on.

It doesn’t have to be that way.

You may not love every moment of your job, but you should enjoy it. You should feel proud of what you accomplish. When your career aligns with your interests, skills, values, and the kind of people who bring out your best, work stops being a drain and becomes a source of energy, pride, and purpose.

The mission of Fulfillment Project is to help you find meaning, not just productivity. It’s about creating a career that reflects who you are, fuels your passions, and gives your life direction.

What is fulfillment?

Fulfillment is the sense of meaning and satisfaction that comes when your inner life and outer work align. It’s doing what matters to you and making an impact you’re proud of.

If you feel stuck, burned out, or uncertain about what’s next, Fulfillment Project helps you create a career and life that fit who you are.